When you have to something to say, it's important to get your message right.
Black Cat Thinking will work with you to define and deliver a strategy and implementation plan for your internal communications. It's not just what you say, it's when, how and how often you say it. We don't just think about the words, we look at how the language, design and delivery channels all work together to deliver the end result - an audience that understands.
A new retail management consultancy wanted to create a website that captured their brand and business offer. The partners were clear on their proposition and values and were reviewing designs for their identity. Black Cat Thinking worked with the team to understand their working style and offer, and to clarify how they wanted to be perceived by clients to ensure that the website's design and content matched both the business offer and identity.
As we explored the brand personality and tone of voice for the website we identified that the current design route was too subdued to do justice to both the brand and the team's personality. The client was able to apply a fresh approach to the design brief and now has an identity and website that complements the business and stands out from the competition.
"What I loved about working with Jane is how she captured the essence of our business proposition and was able to tell the story and explain how we came to be!"
DIRECTOR, RETAIL MANAGEMENT CONSULTANCY
"Jane took me through a 'brand articulation' process which captured what we wanted the brand to stand for. She then worked on various options so that we could choose our preferred tone of voice before taking our proposed 'web content' and creating a series of pages to truly reflect our business in our own words and style. Jane made it feel like such an easy process to get right, yet trying to do this on our own didn't deliver a good enough result - Jane's skill did! We now have a website where design and content merge seamlessly, but most importantly, a website that reflects our business and our people."
DIRECTOR, RETAIL MANAGEMENT CONSULTANCY
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