How many times have you come across a company name and vision statement and thought 'that sounds great, but what does it actually mean?'
Black Cat Thinking works with businesses to articulate your core offer, the values that drive this, and why it matters. For SMEs planning a business launch or determining a new direction, these are vital elements for success.
A management consultancy specialising in supply chain and operations performance improvement wanted to review their corporate identity.
Black Cat Thinking led the business partners through a series of workshops to identify their core proposition and business values. This led to the development of a new name and corporate identity that would support the proposition and convey the business offer to maximum effect.
"Jane took us through a robust process to identify what we were about as a company.
This changed our view of what we offer and enabled us to develop a better value proposition
for our clients. The work was fundamental and we now have a brand which accurately reflects
our proposition. The re-brand has been a huge success and has allowed us to significantly develop
the company."
DIRECTOR, MANAGEMENT CONSULTANCY